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Stone Cutters is a record label focussed on experimental music. How do you show the world these avant-garde styles deserve a podium? Exactly: by creating a branding identity that screams everything that exists on the fringe of the music industry. By repurposing a classic font and utilizing an unorthodox yet complementary colour palette, the style creates an intriguing feeling of curiosity based on familiarity. Creating the logo out of literally cutting stones adds a touch of humor because if you wanna experiment, you shouldn’t take yourself too serious.

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