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Bakker Bram is an Amsterdam-based bakery focused on the catering industry. To match their delicious baked goods, they needed an equally appetizing style. I challenged myself to make a branding identity that is as mouth-watering as the breads bakkery makes. Mixing traditional and contemporary elements, the branding identity should remain delectable for everyone while differentiating itself from all the other bakers in town. Using hilarious Bram himself as a mascotte is the real cherry on top

(of the cake).

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